The first in the series of Ciroc commercials. There was a desire to have a black director for the product and to find someone who could embody the brand's quality with the standards of an African American household.
Specific requests were made for African American women to portray our friends at home enjoying a cocktail. The look and feel as well as a focus on Afrobeat music, make the final product something that stood out.
Creative Director, Director, Commercial, Alcoholic Beverage
Ciroc Vodka, Wheelhouse Group, Special Operations Studios